ProfitOne vs TrueProfit: Speed, Features & Pricing Compared
Choosing between ProfitOne and TrueProfit? We break down speed, features, pricing, and support so you can pick the right profit tracker for your Shopify store.
You're looking at profit tracking tools for your Shopify store, and ProfitOne and TrueProfit keep showing up. They're both solid options, both way better than spreadsheets, and both do the core job of tracking profit.
So what's the actual difference? Let's cut through the marketing speak and talk about what really matters: features, accuracy, speed, and value.
This is an honest breakdown from someone who's tested both extensively. No fluff, just the real differences that actually impact your business.
What we're comparing
The quick verdict (if you're in a hurry)
Both tools handle basic profit tracking well. The differences are in the details:
TrueProfit
- →More established, larger user base
- →Hourly data updates
- →More visual dashboards
- →Starts at $20/month
ProfitOne
- Real-time data updates
- Cleaner, simpler interface
- Better cost tracking depth
- Starts at $15/month
Neither is dramatically better. Your choice comes down to specific features you need and which interface you prefer. Let's dig into the details.
Core profit tracking (the main job)
Both tools do the fundamental job: sync with Shopify, pull order data, track costs, calculate profit. On this basic level, they're comparable.
What they both do well:
- Pull Shopify order data automatically
- Connect to major ad platforms (Facebook, Google, TikTok)
- Track COGS, fees, and shipping
- Calculate profit including all costs
- Provide accurate profit numbers
Real-time vs hourly updates
For most stores, hourly updates are fine. You check your numbers once or twice a day anyway. Real-time matters if you're actively scaling, testing products daily, or running time-sensitive campaigns where you need immediate feedback.
Key differences that actually matter
1. Cost tracking depth
TrueProfit
Covers standard costs: COGS, ad spend, shipping, Shopify fees, payment processing. You can add custom costs, though the interface for managing them is a bit clunky. Most costs are handled, but it feels like cost tracking is secondary to profit reporting.
ProfitOne
Cost tracking is a primary feature. Every cost type gets its own detailed section. You can add unlimited custom costs, set up recurring expenses, track one-time purchases, and see exactly where every dollar goes.
The difference shows when you have complex cost structures. If you're paying contractors, using multiple apps, have supplier minimums, or need to track lots of custom expenses, ProfitOne handles it more elegantly.
📸 Screenshot: ProfitOne cost dashboard with detailed breakdown by category
2. User interface & experience
TrueProfit
The interface is functional but feels a bit busy. Lots of charts, lots of data points. Everything you need is there, but finding specific information sometimes takes clicking through multiple views.
ProfitOne
Cleaner, more modern interface. The dashboard is designed around the question "what's my profit?" and answers it immediately. Less visual clutter, faster to find what you need.
Pro tip
Both tools offer free trials. The best way to decide on interface is to install both and use them for a few days. You'll immediately know which one feels better for your workflow. Interface preference is personal, and what works for someone else might not work for you.
3. Product analytics
Both tools offer product-level profit tracking, but with different levels of detail.
ProfitOne's advantage:
Every product gets full profit breakdown. You see exactly how ad spend, fees, shipping, and other costs are allocated. The product view is designed for quick decisions about what to promote, what to optimize, and what to cut.
If you have 20+ products and need granular insights into which ones actually drive profit, ProfitOne's product analytics are more detailed.
Feature comparison table
| Feature | TrueProfit | ProfitOne |
|---|---|---|
| Real-time updates | Hourly | |
| Basic profit tracking | ||
| Product-level analytics | Standard | |
| Advanced cost tracking | Basic | |
| Multi-platform ad tracking | ||
| True ROAS calculation | ||
| Tax management | Basic | |
| Setup time | 5 minutes | 2 minutes |
| Starting price | $20/mo | $15/mo |
Pricing breakdown
TrueProfit
- Starter (500 orders)$20/mo
- Growth (2,000 orders)$50/mo
- Pro (5,000 orders)$100/mo
- AdvancedCustom
ProfitOne
- Basic (500 orders)$15/mo
- Pro (2,000 orders)$39/mo
- Premium (5,000 orders)$79/mo
- EnterpriseCustom
ProfitOne is cheaper at every tier. The difference isn't massive ($5-$21/month depending on volume), but it adds up. Over a year, you save $60-$252 with ProfitOne.
Watch out for order limits
Both tools charge based on order volume. If you're growing fast, make sure you're on the right tier. Going over your order limit can result in temporary tracking pauses or surprise upgrade charges. Check your actual order volume before selecting a plan.
Who should choose TrueProfit
You want a more established tool
TrueProfit has been around longer and has a larger user base. If "proven track record" matters to you more than cutting-edge features, TrueProfit's longer market presence is reassuring.
You prefer more visual data
TrueProfit's interface has more charts and visualizations. If you like seeing lots of graphs and prefer visual data representation, TrueProfit's dashboard might appeal more.
Who should choose ProfitOne
You need real-time profit visibility
If you're actively testing, scaling, or need immediate feedback on campaigns and products, ProfitOne's real-time updates are a clear advantage over hourly syncs.
You have complex cost structures
If you're tracking lots of different costs (contractors, subscriptions, supplies, multi-channel expenses), ProfitOne's cost management is more sophisticated.
You prefer a cleaner interface
If you want to open your dashboard, see your profit number immediately, and not wade through charts, ProfitOne's simpler UI design is better.
You're budget-conscious
Saving $5-$21/month might not seem like much, but for smaller stores watching every expense, ProfitOne delivers the same core functionality at a lower price point.
Common questions
Can I switch between them without losing data?
Yes. Both tools pull data from your Shopify store, so your data stays in Shopify. You can switch anytime without data loss. Your historical Shopify data will sync to whichever tool you're using.
What about accuracy? Which is more accurate?
Both are highly accurate. They pull the same data from the same sources (Shopify API, ad platform APIs). Any minor differences would come from how costs are allocated or calculated, not from data quality. In practice, profit numbers should be within 1-2% between tools.
Which has better customer support?
Both offer email support. TrueProfit has more support resources (help docs, videos) due to being around longer. ProfitOne's support team is responsive but the documentation is still growing. For complex issues, both teams are helpful and respond within 24 hours.
The honest recommendation
If you forced me to pick one for a typical Shopify store doing $10K-$100K/month, I'd choose ProfitOne.
Here's why: the real-time updates, better cost tracking, cleaner interface, and lower price outweigh TrueProfit's longer market presence. The core profit tracking quality is equivalent, so the decision comes down to secondary features and experience.
That said, TrueProfit is a solid tool. You won't regret choosing it. The difference between them is meaningful but not dramatic. Both are massive upgrades over spreadsheets and basic Shopify analytics.
Bottom line:
Need real-time data, better cost tracking, or want to save $60-$250/year? Choose ProfitOne
Prefer more visual dashboards or want the most established option? Choose TrueProfit
Not sure? Try both free trials and see which interface you prefer. That's the tiebreaker.
Try ProfitOne free for 7 days
Real-time profit tracking, advanced cost management, and product-level insights. See exactly what you're making and where your money goes. No credit card required.